Volume 02, Issue 01: December, 2019

Permanent URI for this collectionhttp://dspace.ciu.edu.bd:4000/handle/123456789/22

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Now showing 1 - 9 of 9

Investigating the Relationship between Store Environment and Store Loyalty in the Context of Supermarkets of Bangladesh
(CIU Journal, 2019-12-01) Robaka Shamsher 1
Bangladesh retail market has drastically changed with the inception of standard and disciplined practice of supermarkets in the urban parts of the country. Compared to the developed countries, the retailing industry in Bangladesh is fragmented and undeveloped, which has received a breakthrough with the massive expansion of supermarket culture. From a socio economic perspective, the Bangladeshi consumers are getting exposed to outside tastes, which is reasonably creating some preference towards supermarkets culture. The present study is an attempt to investigate the relationship between “Store Environment” and “Store Loyalty” of supermarkets in Bangladesh. The study was implemented in Chattogram Metropolitan city – the commercial capital of the country. Multiple regression has been applied to test the hypotheses. The results of the study show that store cleanliness, followed by sales persons’ behaviour and store interior influence store loyalty. In contrast, store display, background music, pleasant scent and store lighting have no effect in determining store loyalty. At the end of the paper, a few recommendations along with some agenda for future research studies have been proposed.
American Policy towards the Bangladesh Liberation War: A Brief Review
(CIU Journal, 2019-12-01) Mahmudul Huque 1
This paper is an attempt to analyze the United States of America’s policy towards the liberation war of Bangladesh during 1971. For doing that, this paper mainly focuses on the policy approach applied by the then two most powerful diplomats, President Richard M. Nixon and his National Security Advisor Henry A. Kissinger, of the United States of America. The information used in this paper largely comes from the documents of two volumes of the Foreign Relations of the United States (FRUS) series published by the US State Department. It was found that the Americans’ influence was very pro-Pakistani and against the split of East Pakistan because they did not want the birth of another independent state in the Soviet Union sphere. However, it failed to produce any impact on the emergence of Bangladesh as an independent state other than creating panic for a while and prolonging the war of liberation for a couple of days.
A Critical Analysis of TRIPS: Compatibility and Limitations of Trademark Regime in Bangladesh
(CIU Journal, 2019-12-01) Mohammad Aktarul Alam Chowdhury 1, Md. Hasnath Kabir Fahim 2
In today’s global trade and business hub, trademark as one of the components of Intellectual Property (IP), is a decisive subject matter particularly to the socio-economic and technological development of a country. As such, in conjunction with other IPRs, trademark has become an international concern as the WTO member states, including Bangladesh, have the obligation to articulate their IP regime complying with the WTO Agreement on TRIPS. Consequently, Bangladesh has endorsed The Trademarks Act, in 2009 conforming the WTO Agreement on TRIPS; but this new law is not free from the criticisms of IP experts and academicians, especially in terms of standard protection and enforcement measures provided for the owner of trademark or service mark. To this context, this research is an attempt to overview the safeguards and enforcement mechanisms of trademark law in Bangladesh as well as the compatibility of Trademarks Act, 2009 with the TRIPS Agreement. This paper, thus aims to trace out the achievement and implication of the present trademark regime taking into consideration of TRIPS flexibilities. Finally, this paper concludes with some recommendations to formulate an inclusive domestic legal regime for the proprietor of trademark and service mark in Bangladesh.
Service Quality Dimensions Shaping Customer Satisfaction in the Hotel Industry of Bangladesh: A Study in Chattogram
(CIU Journal, 2019-12-01) Rashid Ahmed Chowdhury 1, Rahat Bari Tooheen 2
Bangladesh is an emerging economy and Chattogram is the most important city considering its economic contribution to the nation, and as such, it is not at all surprising that Chattogram is considered the ‘Commercial Capital’ of Bangladesh. This paper accentuates on the hotel industry of Chattogram and attempts to uncover the role of service quality elements in shaping tourist/customer satisfaction in the hotel industry. Keeping this objective in mind, three different star-category hotels have been selected including Hotel Agrabad, Peninsula, and Radisson Blu Chattogram Bay View. The focus of the study has been confined to unveiling the customer/guest/tourist perception of the service quality provided by the selected hotels. Mean and Gap Analysis have been measured for each of the selected hotels to reveal the guest / customer perception of five service quality dimensions (tangibles, reliability, assurance, responsiveness, and empathy). Based on the observations, a number of measures have been recommended for the hotels to improve their service quality.
The Ramifications of Insurgencies on Udayan, Subhash and Gauri A Reading of Jhumpa Lahiri’s The Lowland
(CIU Journal, 2019-12-01) Nasih Ul Wadud Alam1
In the context of the novel’s fictional characters, this paper has attempted to analyze the negative impact of confrontational political situations on the lives of Udayan, Subhash and Gauri. It has also tried to prove how insurgents or separatists’ groups, buoyed by their revolutionary zeal, get involved in nefarious activities; for which, many of them like Udayan as depicted in the book, face execution at the hands of law-enforcing agencies.
Race and Identity Crisis in Philip Roth’s The Human Stain
(CIU Journal, 2019-12-01) Leema Sen Gupta 1
The Human Stain is the story of a passing Jew who struggles all his life to escape the humiliation of being a “colored” man. The protagonist wants to find solution in passing and ultimately gets trapped in his own scheme. The identity he wants to throw away into oblivion, ironically, always lives in the depth of his heart. Coleman Silk is the product of racism in this novel. In his whole life, he wants to slip the punch of racism which results in his decision of passing as a Jew. The characters in the novel take passing or identity change as potential emancipation from social humiliation or a kind of way out which lets them enjoy the privileges and comfort of society. However, that decision of identity change creates a dilemma, an identity crisis in their mind which eventually proves fatal for them.
Book Review: Kate Raworth, Doughnut Economics: Seven Ways to Think Like a 21st Century Economist. London: Penguin Random House, 2017, 373 pp., ISBN: 978 1 847 94139 8.
(CIU Journal, 2019-12-01) Iffat Ishrat Khan
Book Review: Anita Shreve, The Stars Are Fire. London: Little, Brown, 2017, 322 pp., ISBN: 978 0 349 12358 5.
(CIU Journal, 2019-12-01) Ummey Haney Pinkey
An Empirical Study of Volatility in Chittagong Stock Exchange
(CIU Journal, 2019-12-01) Emon Kalyan Chowdhury 1
The Main objective of this study is to exhume the nature of volatility in Chittagong Stock Exchange (CSE). It also aims to measure the impact of selective macro-economic factors on volatility. For this study, data have been collected from the websites of CSE and The World Bank from 2009 to 2018. To test the volatility and the impact of macro-economic variables, Generally Autoregressive Conditional Heteroscedasticity (GARCH) and Vector Autoregression (VAR) have been applied. The stationarity of the data has been verified with Augmented Dickey Fuller (ADF) and Phillips-Perron (PP) unit root tests. This study finds that both GARCH (1,1) and VAR models can successfully forecast the volatility movement in CSE. Although inflation, money supply, and flow of remittance have significant and positive impact on the volatility, the interest rate has negative and significant impact on volatility in CSE. It is also observed that residuals are conditionally heteroskedastic. Shocks on macro-economic variables have direct influence on volatility. Appropriate implementation of recommended policies can turn this highly potential market in to a strong platform for economic growth of this nation.